A new listing launch clean is the one-time, top-to-bottom clean Scottsdale STR Cleaning does in Scottsdale, AZ before a rental's first guest — inside cabinets, appliance interiors, baseboards and window tracks included, all the surfaces a routine turnover skips — so listing photos and the first guest review both start from a genuinely clean property.
A launch clean happens once, before the booking calendar opens, and it reaches places a Saturday-to-Saturday turnover never touches — inside the microwave, along the top of the shower glass, under the kitchen sink, in every dresser drawer a stager just lined and filled. Photographers shoot into open cabinets and pulled-back shower doors, so a smudge or a leftover price sticker shows up enlarged in the listing photo, not just in person.
Book it after the furniture and staging pieces are in place, not before. Scottsdale STR Cleaning schedules launch cleans on weekdays, 9 to 6, which usually leaves enough daylight for a same-day photographer to shoot while the property is still fingerprint-free.
What does a launch clean cover that a regular turnover doesn't?
A recurring turnover is built for speed between two bookings; a launch clean has no guest waiting on the other side of it, so the time goes into the things a turnover schedule normally rotates through over months instead of doing all at once.
- Inside every cabinet, drawer and closet
- Appliance interiors — oven, refrigerator, dishwasher, microwave
- Baseboards, window tracks and door frames
- Light fixtures, ceiling fans and vent covers
Should this happen before or after staging?
After. Cleaning a property before the stager brings in furniture just means doing the floors and surfaces twice — once for the empty shell, again for packing tape residue, drawer-liner trim ends and delivery dust. Scheduling the launch clean as the last step before photos means nothing gets undone by the move-in itself.
What does a launch clean cost compared to a standard turnover?
Other operators in the Scottsdale market list STR cleaning anywhere from $75 to $400 a visit, and most of that spread comes from lumping a five-minute reset and a full launch clean into the same line item. Scottsdale STR Cleaning quotes a launch clean separately, after a walkthrough or a set of photos, because a freshly painted two-bedroom condo takes a different amount of time than a five-bedroom house that's been lived in for years.
Do you clean before or after the professional photographer comes?
Before — the launch clean gets finished first, then the photographer shoots the same day or the next morning while everything is still streak-free and fingerprint-free. Booking the shoot within a day or two of the clean means you're not paying for a second pass before the listing goes live.
What if the movers or stagers are still finishing up?
Push the clean back a day if possible. A launch clean done around an active staging job just means the dust and packaging debris resettle before the first guest ever sees it. Scottsdale STR Cleaning's weekday window runs 9 to 6, so there's usually room to slide by a day without losing a listing date.
Does this cover my whole portfolio if my properties aren't all in Scottsdale proper?
Yes — Scottsdale STR Cleaning covers 14 areas across the metro, so a launch clean is available anywhere in that range. Call ahead with the address to confirm before you lock in a launch date.